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As much as I loathe the hate-click culture and often-forced negativity of the Internet, I have also worked for some corporate sites that mandate "positivity," and for the writer, they can be worse. In some ways, they create more haters by never allowing anyone to make fun of or criticize anything.

What always, always trips them up is they think "no politics" will make them immune to a certain kind of troll, yet the moment they promote anything with a gay or female lead, they get them anyway, and are specifically accused of politics, en masse.

Genuine positivity is a special quality worth modeling.

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